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Conducting Research Among U.S. Hispanics Online

Posted by Elena del Valle on September 12, 2007

By Deborah Gonderil
Vice president, Quantitative Client Services
Phoenix Multicultural

Deborah Gonderil

Deborah Gonderil, vice president, Phoenix Multicultural

A. Characteristics of Online Adult Hispanics Compared with Total Hispanic Population

56% of the adult Hispanic population had online access in 2006, an increase of 10% over the level in 2001.

The Hispanic online population skews heavily toward:
• English Dominant and Bilingual
• Better- Educated
• Younger
• Upper Income
• U.S. Born

If these characteristics match the demographics of the target for the research, online research can be considered.

Click to read more about Conducting Research Among U.S. Hispanics Online


   

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