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New Spanish language home shopping channel to launch this fall

Posted by Elena del Valle on September 6, 2007

Fredrick Ackourey 

Fredrick Ackourey, chief executive officer of TeleGalería

Photo: TeleGalería

Spanish speaking Latinos who like shopping will have a new alternative in one Hispanic market this fall, TeleGalería, a Spanish-language lifestyle home shopping channel. The company plans to launch in stages beginning this fall on Spanish-language television nationwide. TeleGalería will broadcast its original programming first in one market, then four markets and eventually 20 markets via Spanish language networks.

Although the company website is in beta testing now, TeleGaleria plans to offer online shopping in the future. TeleGalería is led by Frederick Ackourey, co-founder and chief executive officer, Alan Cordover, executive vice president and Dean Schnider, co-founder and vice president of Business Development.

“TeleGalería will engage customers by focusing on the entire shopping experience rather than just the products,” said Ackourey. “By embracing the language, culture and preferences of Hispanics, TeleGalería will connect brands to the Hispanic consumer’s lifestyle. Home shopping continues to grown in popularity globally. In the U.S., the home shopping market will exceed $13 billion and that growth trend is expected to continue as demographics widen due to a more diverse product mix, better media distribution and more entertaining and engaging formats.”

TeleGalería will rely on fulfillment centers on both coasts of the country and offshore its customer support to call centers in South America and Mexico. The shopping channel plans to offer alternative payment options and a 30-day money back guarantee on purchases.

TeleGalería marketers hope to offer episodic-themed entertainment segments, produced in house, featuring popular brand name products in fashion, jewelry, home, entertainment and electronics. TeleGalería plans include product demonstrations, guests, celebrities and experts that appeal to Hispanic sensibilities.

TeleGalería’s segments include “Cocinado a Moda Latino” featuring guest chefs, culinary artists from Latin America and chefs to the stars who prepare meals with kitchenware available on TeleGalería; “Unicos” will sell one-of-a-kind jewelry including one collection with never before seen designs made from exotic metals like titanium and magnesium fused in a vacuum furnace with colored silicates; and “Al Estilo Hollywood” offering a sneak peek in to the closets of Hispanic celebrities.

TeleGalería is a wholly owned subsidiary of Perceval Interactive Media, LLC. Perceval Interactive Media is a multi-channel media company focusing on high-touch interactive experiences.


“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

 Brenda Hurley and Liria Barbosa

Discuss

  • Latino purchasing habits and products they favor
  • Latino family characteristics
  • Latinos and extended families
  • Division of duties, responsibilities within the family
  • Who is the decision maker in the Latino family
  • Who is the information provider in the Latino family

Click here to find out about Latino purchasing habits and “Latino Family Dynamics”