Posted by Elena del Valle on October 16, 2006
Photo: Geoscape International, Inc.
A podcast interview with Cesar Melgoza, president and founder, Geoscape International, Inc., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Cesar discusses the 3rd Annual Multicultural Market Intelligence Summit with Elena del Valle, host of the HispanicMPR.com podcast.
Cesar has been an innovator in the development of market intelligence data, systems and analytic services. In 1995, he formed Geoscape International to focus on the application of marketing intelligence services, data and technology towards the multicultural and multinational markets. He has led growth at Geoscape by developing products and services that provide geo-demographic, marketing and media data, highly predictive database modeling, and information enhancement systems. Most recently, he launched the Geoscape Intelligence System (GIS) and the DirecTarget® system for database enrichment.
Cesar’s career is a blend of information technology and market research. While completing his undergraduate degree at the University of California, Santa Barbara he helped build computer hardware for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin, César was a research associate at one of the first Hispanic market research companies and also at the University’s Center for Mexican American Studies. His master’s professional report, published in 1986 and entitled Hispanics in the New Economy, utilized advanced statistical research techniques and was awarded special recognition by the university.
In the late 1980s, he developed and led desktop mapping and workgroup computing initiatives at Apple Computer in Cupertino, California. He went on to lead marketing and international business development at venture-funded Strategic Mapping, Inc. where he was instrumental in achieving annual revenue growth from $2 million to $35 million in four years. Born in Michoacán Mexico, Cesar grew up in California and has been a resident of various rural and urban population centers in the U.S.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cesar Melgoza” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the October 2006 section of the podcast archive.
Click the button to hear the podcast: