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Listen to Podcast interview with Matias Perel, Hispanic online advertising expert, president Latinthre3

Posted by Elena del Valle on March 13, 2006

 Matias Perel

Matias Perel, founder and president, Latinthre3

A podcast featuring an interview with Matias Perel, founder and president, Latinthre3, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Matias discusses the Hispanic online market with Elena del Valle, host of the HispanicMPR.com podcast.

Matías Perel founded Latinthre3 in 2000. Since then he has led the company to a leading position among interactive marketing agencies in the U.S. and Latin America. He has a 10-year professional track record in the U.S. and Latin American advertising industries.

A native of Argentina, he has lived and worked in the U.S. for many years gaining knowledge of the Hispanic and Latino communities. Considered an expert by his colleagues in the Internet and the online advertising industry, Matias is invited to participate in seminars and conferences in the region and is frequently interviewed on CNN en Español.

Matias, a past board member of the Miami chapter of the International Advertising Association, serves on the Hispanic Committee of the Internet Advertising Bureau. He is also enrolled in the business graduate program at Harvard Business School.

As president of Latinthre3, Matias is charged with leading the company while working with clients to assist them to gain e-strategic advantage in the U.S. Hispanic and Latin American regions. Some of Latinthre3’s clients include Cisco Latin America, Dell Latin America, Lexicon, Microsoft Latin America, Nextel International, Pepsi Latin America & USH, Reebok, Sony Latin America, Sunbeam Latin America, TACA Airlines, Visa International, and Xerox.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Matias Perel,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2006 section of the podcast archive.

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