Comments on: But I Don’t Speak Spanish! http://www.hispanicmpr.com/2005/09/19/but-i-dont-speak-spanish/ Providing you essential information on America's largest minority Tue, 7 Oct 2008 07:42:40 +0000 http://wordpress.org/?v=2.3.3 By: Lisa Bella http://www.hispanicmpr.com/2005/09/19/but-i-dont-speak-spanish/#comment-53 Lisa Bella Mon, 19 Sep 2005 20:04:30 +0000 http://www.hispanicmpr.com/2005/09/19/but-i-dont-speak-spanish/#comment-53 With all due respect, and with all apologies, I disagree completely with this mentality. It is this mentality that has caused blatant errors in the marketing of many products and service geared towards Hispanics, has prevented the hiring of Hispanics, specialized agencies; prevented companies from allocating dedicated budgets for this purpose, and has and is still preventing many from understanding the Hispanic/Latino consumer correctly. This is an extremely simplistic way of understanding the Hispanic/Latino market at large. Granted, his book may deal with a specific sector within the demographic sector at large, but it seems to be very misleading. With all due respect, and with all apologies, I disagree completely with
this mentality. It is this mentality that has caused blatant errors in the
marketing of many products and service geared towards Hispanics, has
prevented the hiring of Hispanics, specialized agencies; prevented companies
from allocating dedicated budgets for this purpose, and has and is still
preventing many from understanding the Hispanic/Latino consumer correctly.
This is an extremely simplistic way of understanding the Hispanic/Latino
market at large.

Granted, his book may deal with a specific sector within the demographic
sector at large, but it seems to be very misleading.

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