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Listen to presentation about the changing Latino Landscape by Cesar Melgoza

August 30, 2005

Filed under: Media — Elena del Valle @ 5:08 am

Univision’s New York station WXTV was the number one prime time station in the market in August 2005 based on Nielsen Media Research ratings. This was the first time a Spanish-language TV station outranked the other stations in New York, considered by many the top U.S. TV market.

The station placed first among the two key demographic groups, adults 18-49 and 25-54 during the survey period, July 28 through Aug. 24.  Among 18-49 year-olds, WXTV had a 2.2/6. WCBS, a Viacom owned station and CBS flagship was next with a 2.0/6. WNBC. Third was NBC with a 1.9/5; followed by WABC, an ABC station with 1.8/5. WXTV scores for its 6 and 11 p.m. newscasts were also very competitive, placing in second place after WABC among Adults 18-49 and 25-54. 

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