Posted by Elena del Valle on August 23, 2005
Editors: Email review copy requests to publisher@poyeen.com
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, announced today that a new book Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) for marketing professionals and students will benefit HMCA. The book, which provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, will be available to the public in September. Information on the book, including a list of authors and pre-publication sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who_s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
"It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike, " says editor Elena del Valle. "The book provides access that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while benefiting a nonprofit association dedicated to promoting Hispanic marketing excellence."
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
Posted by Elena del Valle on August 23, 2005
Fernando Escobar Giraldo
Miami, Florida August – 2005 Veteran Hispanic reporter Fernando Escobar Giraldo writes an Internet guide for Spanish speaking reporters in Spanish. Titled La Guia de Internet para Pariodistas (Spanish for The Internet Guide for Journalists) it is meant to facilitate the work of journalists in all fields and in all mass media as well as that of journalism professors and students.
The book and CD ROM contain practical information on Internet use and a comprehensive access guide to more than a million news sources, hundreds of job opportunities for journalists, scholarships, live television and radio from different parts of the world, United States and Latin America universities, front pages of renowned newspapers worldwide, dictionaries, public records, news agencies, mass media, instantaneous translations, and hundreds of organizations related to health and finances.
“It was a two-year investigation. There are wonderful things in this work that are unknown to the majority. And it will not only be useful to journalists but to writers, all types of organizations, investigators, scientists, public officials, economists, medicine professionals, educators, etc.,” said Escobar Giraldo.
Fernando Escobar, a Colombian lawyer and writer who has lived for more than 20 years in the
United States, is a journalist for the Univision network national news.
Founder of the weekly magazine
La Aurora and the bilingual magazine
Puntos Dallas, Texas, he is a former RCN and Caracol Miami news director and
author of several books.
Has worked with five Internet journalism companies and managed Univision’s
Tu Consejero online section for five years.
La Guia de Internet para Pariodistas is available by mail for $14.50.
