New System Focuses on Hispanic Word of Mouth Activities

Posted by Elena del Valle on August 8, 2005

Brisbane, CA, August 8, 2005 – Informative, Inc., a leading provider of web-based solutions that allow companies to drive brand advocacy and word-of-mouth, launched a new Hispanic Brand Advocacy Solutions.  The service offers marketers information on what is most important to their customers – in their own words – in the language they feel most comfortable – English or Spanish. 

Informative’s Hispanic Brand Advocacy Solutions will provide tools to benchmark brand advocacy, determine the impact brand advocacy has on a business, identify and prioritize Hispanics most important thoughts and ideas. In addition, Hispanic Brand Advocacy Solutions will identifies some of the most persuasive and socially connected customers to leverage in word-of-mouth campaigns to increase brand recommendations and influence purchase decisions.

“Hispanic marketers have long wished for deeper insight into understanding Hispanic consumers – in their own words and beyond traditional focus groups where size is a limitation,” comments Richard Israel, VP Hispanic Solutions for Informative, Inc., and contributing author of the soon to be released book ‘Hispanic Marketing & Public Relations, Understanding and targeting America’s Largest Minority’.

Using proprietary methodologies and patented technologies, Informative’s scaleable solutions propose to capture the collective wisdom and cultural experiences of thousands of Hispanic consumers — in their own words — and distill actionable insights that can immediately impact business. The results, they hope, will be  better-selling products, greater customer acquisition, improved brand loyalty and word-of-mouth.

Informative is a leading provider of web-based solutions and strategic services that help companies engage and collaborate with their customers to capture and analyze their thoughts, ideas, opinions and perceptions.  Companies, including 1-800-Flowers, Bose, Intuit, Kodak, LEGO, Procter & Gamble and Royal Mail, rely on Informative solutions to improve and innovate their  products, create more relevant messages and marketing campaigns, and increase customer loyalty and evangelism. Founded in 1999, Informative is headquartered in Brisbane, CA. For more information about Informative,  go to www.informative.com.