According to TNS Media Intelligence, Hispanic ad spending increased from $865 million in the final quarter of 2004 to $915 million for the first quarter of this year (based on the TNS Media Intelligence Stradegy2 multimedia ad expenditure database across all TNSMI measured media), representing a 5.8 percent increase for the first quarter of 2005.
Overall ad spending for the same period only increased 4.4 percent to $33.5 billion. This makes the overall ad spending increase in the first quarter of 2005 the smallest period of growth since the 4.3 rise in quarterly ad spending at the end of 2003 according to TNS Media Intelligence.
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