Providing you essential information on America’s largest minority
Listen to panel discussion about going beyond the 30 second spot

April 8, 2005

Filed under: HispanicMPR — Elena del Valle @ 9:05 am

Reston, VA–(HISPANIC PR WIRE - BUSINESS WIRE)–April 7, 2005–Nextel Communications Inc. (NASDAQ:NXTL) announced today the further expansion of the successful "Nextel. Ya." Hispanic advertising campaign to Hispanic network television including Univision, Telemundo, Galavision, Azteca TV, Fox Sports En Espanol and Telefutura. The new national television commercial called ‘Blender’ uses humor to highlight the difficulty in creating a service that mimics Nextel’s differentiated International Direct Connect, the only walkie-talkie service to cross the borders of the United States into Mexico, Argentina, Brazil, Peru and Canada in under a second.

The campaign was created by Accentmarketing, Nextel’s agency of record for Hispanic advertising, and will launch this evening with Nextel’s sponsorship of the anticipated Spanish-language event: "Tributo a Selena." This tribute concert commemorates the 10th anniversary of Selena’s passing. More

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment



Listen to presentation about Hispanic Perspectives on Advertising by Liria Barbosa



|