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People En Español’s Most Celebrated Issue Returns

Posted by Elena del Valle on April 28, 2005

New York, NY–(HISPANIC PR WIRE)–April 26, 2005–People en Español’s top-selling franchise issue, the "50 Most Beautiful," hits newsstands on Monday, May 2, revealing the hottest Hispanic entertainers of 2005. With exclusive interviews and fashion-forward photography, the “50 Most Beautiful” celebrates today’s most-talked about Hispanic celebrities including Desperate Housewives’ Eva Longoria, That 70’s Show Wilmer Valderrama, megastar Jennifer López, actor Javier Bardem, model Daisy Fuentes, Hitch’s Eva Mendes, Gloria Estefan, Mexican superstar Thalía, Guess Who’s Zoë Saldaña, actor John Leguizamo, singer Paulina Rubio, Without a Trace’s Enrique Murciano, singer Ryan Cabrera & Desperate Housewives’ Ricardo Antonio Chavira.

The magazine secured nine of today’s hottest Hispanic women to appear on the cover—all adorned in skin-baring white couture and five million dollars worth of Tiffany diamonds. Gracing the history-making, roll gate cover are Daisy Fuentes, Paulina Rubio, Gloria Estefan, Dayanara Torres, Inés Rivero, Maria Celeste Arrarás, Karyme Lozano, Sonia Braga and Paola Rey.

Following the on-sale date, People en Español will air its “50 Most Beautiful” Telemundo TV special on Sunday, May 8 from 9:00pm-11pm. Now in its third year, the two-hour program will offer viewers a behind-the-scenes look into the making of the issue as well as intimate celebrity interviews and photo shoots.

On Wednesday, May 18, the "50 Most Beautiful" issue will come to life at the 4th annual celebrity gala at Capitale in New York City. Returning sponsors American Airlines, Biolage, Johnnie Walker, and Maybelline New York will help the magazine celebrate the star-studded, red carpet event.

This year’s complete “50 Most Beautiful” list includes:

Alejandro Fernández – Singer
Ana de la Reguera- Telemundo Telenovela Actress
Ana María Montero- CNN en Español TV Personality
Argelia Atilano- LA’s KLVE Radio Personality
Bárbara Bermudo- Univision TV Personality
Bárbara Mori- Univision Telenovela Actress
Charytín Goyco- Telefutura talk show host
Chayanne- Singer
Cristián de la Fuente- Univision Telenovela Actor
Daisy Fuentes- Model/TV personality
David Nalbandian- Tennis Pro
Dayanara Torres- Model /Actress
Eduardo Yáñez- Telenovela Actor
Enrique Murciano- Actor, “Miss Congeniality 2”
Eva Longoria- Actress, “Desperate Housewives”
Eva Mendes- Actress, “Hitch”
Fernando del Rincón- Univision TV Personality
Frankie J- R&B Singer
Franky G- Actor, FOX’s “Jonny Zero”
Gabriel Soto- Univision Telenovela Actor
Gloria Estefan- Singer
Inés Rivero- Supermodel
Jaime Camil- Actor/Singer
Javier Bardem- Actor and Academy Award Nominee
Jennifer López- Mega Superstar
Jimena- Singer
John Leguizamo- Actor
Juan Soler- Univision Telenovela Actor
Juanes- Singer
Karyme Lozano- Univision Actress/ Singer
Lili Estefan- Univision talk show host
Manolo Cardona- Telemundo Telenovela Actor
María Celeste Arrarás- Telemundo TV Personality
Miguel Bosé- Singer/Actor
Mike Lowell- Baseball player, Florida Marlins
Myrka Dellanos- Univision TV Personality
Paola Rey- Telemundo Telenovela Actress
Paulina Rubio- Singer
Pilar Montenegro- Singer/Actress
Poncho de Anda- Telemundo TV personality
Ricardo Antonio Chavira- Actor, “Desperate Housewives”
Ryan Cabrera- Singer
Sebastián Rulli- Univision Telenovela Actor
Shalim- Singer
Sofía Vergara- Model/Actress
Sonia Braga- Actress, “Alias”
Thalía- Singer/Actress
Víctor Manuelle- Singer
Wilmer Valderrama- Actor
Zoë Saldaña- Actress

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AOL Latino, Ford Launch Spanish Language City Guide

Posted by Elena del Valle on April 19, 2005

New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–April 18, 2005–As part of AOL(R) Latino’s ongoing efforts to develop the most comprehensive local community-based Spanish language programming, the company has partnered with Ford Motor Company to launch a Spanish language promotional city guide hub called "Hecho Para Lo Que Viene" (Built for the Road Ahead.) Available through AOL Keyword: Fin de Semana, this site features hundreds of articles in Spanish including local restaurant, music and cultural event reviews taking place in 16 cities nationwide including Miami, Chicago, Los Angeles, New York, Houston and San Antonio all powered by AOL(R) CityGuide. In addition the site also offers original lifestyle articles, on the road tips, news, community features and worldwide event information.

In addition, new Ford vehicles will be showcased and integrated into various lifestyle articles. The site will also include a special area called "Sea Activo" (Community Involvement), where members will have access to national and regional charitable/community organization information allowing them to read and learn about getting involved with a charity in their own community.

To entice users to the site, there will be a variety of promotions running throughout the year offering Grand Prizes like concert tickets to hot events such as meeting Los Lonely Boys in person to weekend fun prize packs including CDs, Movie Cash(TM), DVDs and gift certificates.

Fox Sports En Español Continues Hot Ratings Streak

Posted by Elena del Valle on April 19, 2005

LOS ANGELES, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 18, 2005–Underscoring the immense popularity of soccer among U.S. Hispanics, the Copa Libertadores continues to deliver big ratings for Fox Sports en Espanol, the nation’s first, largest and most watched Spanish-language all-sports network. With an average household coverage area rating of 6.0, three of the network’s exclusive telecasts of the Copa Libertadores in first quarter 2005, not only ranked among the top-ten Spanish-language cable programs overall, but also reigned supreme among all Spanish-language sports network programming, according to Nielsen Media Research.

Legendary Mexican Club "Las Chivas de Guadalajara" has led the ratings charge during this year’s Copa Libertadores. Las Chivas’ first round match against Peru’s Cienciano delivered a strong household coverage area rating of 4.9 and, in terms of national audience percentage delivery, ranked number seven among all Spanish-language cable programs for the week of February 14-20. Meanwhile, the team’s second-round battle with Once Caldas of Colombia delivered a household coverage area rating of 5.4, or tenth place national audience percentage delivery for the week of February 28 – March 6. Three weeks later, the much anticipated match up between Las Chivas and San Lorenzo of Argentina became the only sports telecast to crack the top ten in national audience percentage delivery for the week of March 21-27, placing fifth overall with an exceptional household coverage area rating 7.6, or 239,000 Hispanic households nationwide.

Fox Sports en Espanol’s latest ratings successes come on the heels of its live telecast of the InterLiga competition. The 14-game tournament featured 8 Mexican clubs competing for the chance to win two automatic berths to the prestigious Copa Libertadores. The final game, featuring Las Chivas vs. Jaguares, delivered a household coverage area rating of 6.7, representing a seventh place rank in national audience percentage delivery for the week of January 10-16.  More

Popular Internet Design and Printing Site Launches Spanish Version

Posted by Elena del Valle on April 15, 2005

Hamilton, BERMUDA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 14, 2005–VistaPrint, the source for high-quality graphic design, Internet printing and premium service, today announced the availability of its new U.S. Hispanic site. The new site provides customized, high-quality, low-cost printed products for small businesses and consumers in Spanish and brings the total number of sites operated by the company to 18.

In the United States, there is a growing need for online business and consumer services to be in Spanish as Internet penetration among U.S. Hispanics grows quickly. Hispanic-owned businesses in the United States total 1.2 million firms, employ over 1.3 million people and generate $186.3 billion in revenues according to the Commerce Department’s Census Bureau 2001 Report. According to the 2000 Census, 29 million U.S. residents aged 5 and over speak Spanish at home, and eMarketer predicts that there will be 16 million Hispanic Internet users by 2007.  More

Popular Internet Design and Printing Site Launches Spanish Version

Posted by Elena del Valle on April 15, 2005

Hamilton, BERMUDA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 14, 2005–VistaPrint, the source for high-quality graphic design, Internet printing and premium service, today announced the availability of its new U.S. Hispanic site. The new site provides customized, high-quality, low-cost printed products for small businesses and consumers in Spanish and brings the total number of sites operated by the company to 18.

In the United States, there is a growing need for online business and consumer services to be in Spanish as Internet penetration among U.S. Hispanics grows quickly. Hispanic-owned businesses in the United States total 1.2 million firms, employ over 1.3 million people and generate $186.3 billion in revenues according to the Commerce Department’s Census Bureau 2001 Report. According to the 2000 Census, 29 million U.S. residents aged 5 and over speak Spanish at home, and eMarketer predicts that there will be 16 million Hispanic Internet users by 2007.  More

Popular Internet Design and Printing Site Launches Spanish Version

Posted by Elena del Valle on April 15, 2005

Hamilton, BERMUDA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 14, 2005–VistaPrint, the source for high-quality graphic design, Internet printing and premium service, today announced the availability of its new U.S. Hispanic site. The new site provides customized, high-quality, low-cost printed products for small businesses and consumers in Spanish and brings the total number of sites operated by the company to 18.

In the United States, there is a growing need for online business and consumer services to be in Spanish as Internet penetration among U.S. Hispanics grows quickly. Hispanic-owned businesses in the United States total 1.2 million firms, employ over 1.3 million people and generate $186.3 billion in revenues according to the Commerce Department’s Census Bureau 2001 Report. According to the 2000 Census, 29 million U.S. residents aged 5 and over speak Spanish at home, and eMarketer predicts that there will be 16 million Hispanic Internet users by 2007.  More

Nickelodeon, Latin Force Take ‘Dora The Explorer’ Across Country

Posted by Elena del Valle on April 14, 2005

New York, NY–(HISPANIC PR WIRE)–April 14, 2005–Nickelodeon continues its commitment to diversity by tapping into the Hispanic marketing firm, Latin Force, to take Dora the Explorer from screen to local communities. As the number one show among preschool aged children, Nickelodeon has enjoyed great success from the advent of the bicultural, bilingual seven-year-old girl character.

Thousands of children have been visiting Dora’s house in 7 cities across the country. Created to embrace Hispanic culture and allow preschoolers to experience Dora’s home, “La Casa de Dora” is a 2,000 square-foot, Latin American inspired exhibit with a terracotta tiled roof house, several rooms and a courtyard. Each section of “La Casa de Dora” contains play and problem-solving activities with Spanish elements. Dora fans can enjoy family portraits and photo albums with bicultural nuances. In the backyard, preschoolers can enjoy Latin music, computer games from NickJr.com, an interactive dance mat and the Dora costume character.

Hispanic Yellow Pages Network Buys Casablanca Publishing

Posted by Elena del Valle on April 11, 2005

  Boston. MA–(HISPANIC PR WIRE)–April 11, 2005–HYP Network, the leading independent publisher of Spanish language yellow page directories in the United States announced today that it has acquired Casablanca Publishing, Inc., the leading independent Hispanic Yellow Pages company in Atlanta. Zaida Gonzalez and Julio Garriga, a husband and wife team who founded Casablanca 17 years ago will continue to lead the company. HYP Network will continue to publish two directories in the market, in Metro Atlanta and in suburban North Georgia. 

The Company presently publishes 12 directories in Tampa, Orlando, Chicago, Dallas, Houston, Washington DC, Maryland, Virginia, Atlanta and North Georgia. HYP Network has announced plans to launch in Phoenix and San Antonio. HYP Network also sells national advertising into Spanish language directories in Miami and Broward County, Florida. The Company is majority owned by ABRY Partners of Boston, MA.

Nextel Goes National with Spanish Language Advertising

Posted by Elena del Valle on April 8, 2005

Reston, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 7, 2005–Nextel Communications Inc. (NASDAQ:NXTL) announced today the further expansion of the successful "Nextel. Ya." Hispanic advertising campaign to Hispanic network television including Univision, Telemundo, Galavision, Azteca TV, Fox Sports En Espanol and Telefutura. The new national television commercial called ‘Blender’ uses humor to highlight the difficulty in creating a service that mimics Nextel’s differentiated International Direct Connect, the only walkie-talkie service to cross the borders of the United States into Mexico, Argentina, Brazil, Peru and Canada in under a second.

The campaign was created by Accentmarketing, Nextel’s agency of record for Hispanic advertising, and will launch this evening with Nextel’s sponsorship of the anticipated Spanish-language event: "Tributo a Selena." This tribute concert commemorates the 10th anniversary of Selena’s passing. More

AOL Latino Launches New Spanish Language Personal Finance Channel

Posted by Elena del Valle on April 5, 2005

Dulles, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 5, 2005–AOL(R) Latino:As the leading bilingual Internet service provider for U.S. Hispanics, AOL(R) Latino is expanding its programming to launch Dinero y Exito (Money and Empowerment), a new personal finance channel. With extensive content on home and real estate related information provided by Homestore(R), as well as original articles on retirement and savings issues, this new area is exclusively sponsored by Century 21, Wells Fargo and Ford Motor Company. The channel also offers tips on how to best file taxes, set budgets, trim credit card debt and use 401K plans. Coming soon, will be financial calculators to help members with savings, home loans and increasing credit scores.

In addition, Dinero y Exito will house special content areas including free English lessons powered by Berlitz; the joint initiative with Ford Motor Company Mi Negocio, the first-ever online business community hub designed to help Hispanic entrepreneurs start or grow their business; and job searches with